Barbie Shero 2020 Campaign: Dame Valerie Adams

I had the absolute privilege of photographing imagery for the 2020 Barbie Shero campaign featuring a one of a kind doll of the queen Dame Valerie Adams: 2xOlympic Champion, multiple World Champion, multiple Commonwealth Champion in the Shot Put.

Here are some of the campaign imagery used in marketing and PR material from Barbie. For this type of editing, I pumped up the colours to match the bright and happy vibe of Barbie as well as showing Val’s incredible personality.