Having a unique image library is a valuable asset for your business / brand no matter how big or small, whether you have two employees or a thousand. An image library is a bunch of glorified stock photos that are completely unique, to be used at your disposal for all your business needs, whether it is social media content, marketing material, digital media, slideshows and internal documents. Investing in a comprehensive image library now will save you time and costs in the long run, allowing you to be the most productive in the creation of your visual assets. With the ever evolving digital age, there is an even greater demand for the amount of high quality imagery needed to stand out and remain fresh.
A personalised image library is tailored for you in what you need and what you choose. The way we photograph content for an image bank varies completely to what you desire, but here are some of the ways we execute an image library.
Roaming and documenting real life events/organisations in action: Is your organisation/businesses evolved around people? People doing activities? This type of image bank roam is very useful for organisations for example gyms, childcare, health and wellness organisations where you don’t have time and resources to hire and organise individual talent for a staged commercial shoot. For this type of work, you find classes/sporting practices/holiday programmes etc and prior to shooting, organise consent with the organisers and participants. Then on shooting day, I document the activity like a ‘fly on the wall’ in the style you are needing, keeping an eye on composition that will best fit your branding requirements. This is a great way to get pure, organic and natural looking images that are timeless. We can take half a day, a full day or even multiple days and head to multiple locations to get the best library for you.
Roaming and documenting environment and organic lifestyle: Do you really like using photos of nature or a natural environment in action, from a beach, a trail, to the streets of your local neighbourhood? This assignment based work involves me roaming around and gathering a large variety of photographs, from abstract details of nature to buildings to artistic landscape imagery. The types of nature work can align with your brand values and are extremely versatile for example hero images on website to the backgrounds of digital typography or texture within graphics. For this type of work, it is usually a full day but this depends on how many locations you are needing as it can be more or less.
